How Internet Savvy Are You?
Some consumers are saying that landing page optimization and pay per click companies aren’t being upfront about their uses for advertising on line. This clever advertising is a bit tricky to see at times. In fact, some folks don’t even know that websites pay for these uses. Not all searches that come up through Google or Yahoo! Are unpaid ones. This is what these advertisers want you to think but it is false.
In the last few years this approach to advertising has taken off dramatically. But why haven’t computer users discovered this prior to now?
Lots of people still aren’t familiar with what a pay per click management services does. This is what these companies and search engines are hoping for. Plus if they have employed a landing page optimization expert, you will be more enticed to shop there. That is why these pages are so specific and spend lots of money on professionals. There is time and research conducted in numerous areas of marketing to ensure their strategies pay off.
But don’t assume these pay per click sites are only shopping sites. No, many fan based sites and what may seem like a forum group page also use these tactics. This is how they make their revenue, by charging for those annoying pop up adds that are always coming up.
There really isn’t anything sordid or backhanded about this kind of advertising; it is just not as well recognized. Possibly adding a sponsor’s name or the name of the company that provided the landing page services could help out. Also there are a few consumer watchdog groups that are looking into making it public knowledge to show that a pay per click company was employed. Either way if you don’t know much about these styles, you probably will overlook such a disclaimer anyway.
So the next time you are surfing the internet, check out different sites while looking for a specific thing. See if you can discover the difference between a site that pays for help and one that has done their own landing page. You probably can’t see a huge difference, can you? Something to think about if you ever try an online business for yourself. Is it really worth the price? Or is this a huge fad for now that will drown out along the lines of New Coke or other advertising flops? Only time will tell, but now you are empowered with some knowledge on the topic.