Opening Up A Salon: Three Details That Cause Huge Headaches
You’re almost geared up for the grand opening, and your new salon is starting to appear exactly how you had pictured it. Now, as the grand opening date gets closer, only a few things remain to be checked off, such as hiring workers, purchasing the small accessories and figuring out a marketing campaign to promote your newly opened salon. While these three little steps may look simple, don’t be fooled into thinking that hiring employees can be an uncomplicated task or assembling a marketing strategy to get your name out there can be fun.
Workers function as the face of your business, helping to greet customers, conduct store duties and perform services. Each company hopes to present a different store image, and some owners may be looking for different characteristics in an employee, from how friendly she may act toward customers to how efficient she is at cutting hair. As an owner, you want to choose employees based on their experience and social skills, because no owner wishes to hire an anti-social person who lacks talent.
Another factor to think about when hiring employees is the amount of hours you can provide to each worker and the wage you can afford to pay them. The years of experience will decide the wage, but also you want to see how dependable an individual may seem when you first interview them. You also want to employ someone who can perform several roles at your salon, such as applying makeup and providing manicures and pedicures.
Your salon may be sprinkled with salon furniture, but what your store may lack are accessories to go with your tables and chairs. If you step into a salon with no accessories, the place looks dead, and you want to create a warm, welcoming feeling using little accessories and ornaments. Don’t just settle for setting magazines atop your coffee table; try adding a vase or hanging a wall mirror on a blank wall to introduce more into a room.
Flyers can grow your customer base only so much, but an online website can tremendously expand your business. However, if you lack the cash to invest in a commercial or billboard, your next best move may be to start up a website and promote your business through online marketing. After using a small fortune on salon chairs, you want to invest in a useful marketing campaign that will pay large dividends, as is the case with a website. If you feel that designing a website may be difficult for you to carry out, you can always recruit an SEO specialist to help attract customers.