Suitably Decorated Salon Will Set Customers At Ease, Draw Business
The amount of business coming through your salon’s door is directly affected by the impression your shop’s interior makes on the public. You’ll probably realize that a spotless, well-decorated space attracts more clients, and is more likely to see recurring business.
That means picking your interior colors carefully, and taking into consideration what your target clientele will enjoy and feel comfortable around. Some salons go for a homey feel that includes muted colors, photographs of comforting scenes, or perhaps art prints that exhibit colorful landscapes.
Quite the opposite, some salons do well because they imitate the look of a dance club, with splashy décor and pulsating music playing over the sound system. Other salons might choose instead a funky, retro look that resembles a 1950s beauty parlor with big stainless steel hairdryers, period salon furniture and retro photographs on the walls.
Whichever decorative style you choose, be sure to make your salon’s style consistent throughout, rather than a hodge-podge of various styles. Maintaining your salon equipment and furnishings can make the difference between projecting a clean, organized picture of your business and a muddled, unpleasant one.
Customers will observe certain signals, such as frayed upholstery and scuffed floors, as they witness the entire experience of visiting your salon. Since worn out looking equipment makes customers wary of the service you provide, why not replace things when they start to look worn?
If you assume customers will return to your salon, it’s a good idea to clean up shampoo and conditioner spills on furniture and counters and to redo upholstery that is stained badly. It may not appear obvious that patrons are sizing up your business, but rest assured that most details that you yourself may not notice are being noted by others.
You’ll want to get your equipment flawless each day, and that entails purchasing the right cleaning supplies. In time, equipment and decorations will unravel from the wear of normal use, and then it’s time to replace rather than just clean.
Get used to the notion that everything needs to be replaced at some point, and perhaps equipment wear is a sign that your salon is busy and doing well. You’ll earn dividends over time for your vigilance about keeping up appearances and ensuring that equipment operates flawlessly.
Keeping your salon organized and attractive is the best way to keep your customers coming back.